Prague Lifestyle > Shopping in Prague > Fashion Boutiques

The city of Prague has not had the time to evolve into a great shopping city such as Paris or London due to years of repression. For far too long the people of Prague had to suffer with boring, colorless and shapeless options in stores. Shortly after the Velvet Revolution the spirit of the West unfolded and before long the now prestigious avenue of Parizska was full of couture labels in fancy boutiques. The shopping spirit continued to grow adding to the famous names on Parizska an array of international brands. In Prague you will now find numerous chain stores, luxury boutiques, hip and edgy stores full of young fashionistas and more. Furthermore the independent boutiques full of the edgy and modern clothing collections are more often than not the creation of young, fresh and talented Czech designers who are constantly making their mark on this cool generation. Have a look at our list of recommended fashion boutiques in Prague listed below. All of the reviews are complete with descriptions, colorful photographs, contact information and maps. Happy shopping!


Fashion Boutiques in Prague


Tatiana | Prague Shopping


Located in the city center of Prague is Tatiana, a splendid boutique selling designer clothes. The Tatiana label, established in 1995 by Taťána Kováříková is sold in Prague and represents quality, luxury and originality. The materials used to create the innovative Tatiana clothing designs are of upmost quality and are purchased from Spain, Italy and France. Even the most demanding clients will find what they are looking for with the...

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Design Boutique in Prague | Hard-De-Core


Located on the whimsical Senovazne Namesti, or Hay Square, in the center of Prague is the equally whimsical Hard-De-Core design shop and gallery. This modern shop that represents Czech and foreign design is full of cool unique gifts in its experimental showroom that features independent companies, independent designers, well-known designers and more. Czech and foreign design are represented by an array of lovely gifts including unique...

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CHI-CHI | Czech Fashion


Do you wish to spruce up your wardrobe by adding that special article of clothing that will make you stand out in the fashion crowd? If so have a look at CHI-CHI, a Czech fashion label that presents unique and interesting pieces that fashionistas around the globe would love to add to their wardrobe collections. CHI-CHI is the brain child of Josefina Bakosova, who is also the creative director and inventor of Hard-De-Core,...

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Timoure et Group | Czech Design

Timoure et Group

Timoure et Group was founded in 1992 by Mgr. A. Alexandra Pavalová and Akad. mal. Ivana Šafránková, who are both graduates of VŠUP (Academy of Arts, Architecture and Design in Prague). Timoure et Group or TEG holds a strong position in the Czech fashion world and is a reputable and inventive fashion brand that continues to gain popularity with the fashion conscious and fashion experts with its unique blend of classic design mixed...

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Iveta Pecuchová | White Dress

Iveta Pecuchová

If sophistication, glamor and sweet femininity are what you seek in your wardrobe, look no further than Iveta Pecuchová. This young talented Czech fashion and accessories designer creates lovely Prêt-à-porter clothing collections that are sure to impress even the most discerning shopper. Quality materials imported from Italy are used to make the garments, which can be characterized by their perfect tailoring, interesting cuts and...

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Bohemia Design Market | Popcorn Necklace

Bohemia Design Market

Bohemia Design Market is an international design project that consists of, but is not limited to, a comprehensive design portal and convenient e-shop. The founder of Bohemia Design Market, Kateřina Lukášová, seeks to share original Czech design works here and abroad. Czech design products are created with precision and soul – because of this, these functional, unique design pieces need to be shared with the whole world. Bohemia...

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100CLASS Concept Store

100CLASS Concept Store

“Buy less… choose well.” - the wise words of designer Vivienne Westwood and the main idea behind the 100CLASS Concept Store in Prague. 100CLASS situated in the gorgeous center of Old Town in Prague, is a great fashion and design boutique where you can find timeless yet contemporary clothing, accessories, and art objects for your home. Should you be looking for something unique for your wardrobe or interior, 100CLASS...

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Soline | Beautiful Dresses for Rent


Soline, a fashion boutique in the center of Prague where you can rent top-of-the-line designer clothing and accessories straight from the fashion runways, goes by the smart motto, “Don't buy it, we'll buy it for you.” This great boutique is owned and operated by Michaela Verbeek, a well known fashion advisor that has been featured in Harpers Bazzar and has supplied dresses to stylish women for the Karlovy Film Festival....

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Harmont & Blaine

Harmont & Blaine

The Harmont & Blaine Italian fashion label, founded in 1995 in Capri, has become famous, thanks, not only to timeless design, quality processing and usage of premium materials, but also because of its iconic charming dachshund logo. The company produces, sells and distributes exclusive comfortable and top quality clothing, shoes and fashion accessories for men, women, and children. The company concept is based on family, friendship,...

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Marc O´Polo | For Men & Women

Marc O´Polo

The Marc ‘O Polo fashion brand offers high quality leisure wear – perfect for demanding clientele with casual lifestyles. Established in Sweden in 1967, the fashion brand quickly reached international success thanks to its founders, Swedes Rolf Lind and Göte Huss and the American Jerry O'Sheets. This brand owes its success to the company philosophy of its three founders: “Usage of natural materials such as cotton,...

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Helen Mertl | Lovely Wedding Dress

Helen Mertl

Graceful, elegant and feminine – this is the silhouette you will create wearing a chic creation from Czech fashion designer Helena Mertlová. Creating her very own clothing brand under the name Helen Mertl, this talented clothing designer brings visions of style to the table in the form of unique gowns, wedding dress, and prêt-à-porter, or ready-to-wear, collections. These limited clothing collections are made mainly of luxurious...

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Fashion Shop Parazit

Fashion Shop Parazit

Located in a whimsical passage off of Karlova Street and a stone's throw away from the world famous Old Town Square and set amidst a tattoo parlor, record shop and a hip café, is Fashion Shop Parazit. Fashion Shop Parazit is a small store that you cannot miss, offering affordable extravagant design clothing by Czech and Slovak students and young designers (for example, from La...

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DUSNI3 | Fashion Boutique


Unique fashion for unique women. DUSNI3 is a concept store in Prague that presents a great selection of unique top designer pieces to suit your discerning fashionable lifestyle. At DUSNI3 you can browse through a selection of high fashion brands known worldwide in a pleasant atmosphere with a rich, elegant ambience, and of course, with superior customer care; reputable fashion brands sold at DUSNI3 include Diane Von Furstenberg, Halston...

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Bella Brutta | Long Dress

Bella Brutta

Bella Brutta is the type of store you have been longing for in Prague. The store features select limited collections of clothing, shoes and accessories mainly by Spanish and Italian brands and designers. You definitely will stand out from the crowd when you sport your unique purchases from this store, as you will be irresistibly chic and stylish. Bella Brutta was the first exclusive seller of the following brands in the Czech Republic:...

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TIQE by Petra Balvínová | Prague

TIQE by Petra Balvínová

TIQE is a fashion boutique founded in 2006 by owner and designer, Petra Balvínová. The main mission of TIQE is to bring light, ready-to-wear designs to the fashionable public. Upon entering the intimate shop one instantly sees the designer’s style. The use of ruffles, puffy sleeves and girly, flattering shapes together with modern, sleek shapes is enough to make any girl interested in looking ultra modern yet still feminine,...

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Fashion Therapy | Prague Shopping

Fashion Therapy

Do you really want to enjoy fashion? Do you wish to escape the mundane of everyday and surround yourself with luxury and excitement? If so, do not hesitate to head to the Fashion Therapy menswear boutique of the young and fresh Italian brand Antony Morato! The luxurious and clever fashion and casual clothing will fill you with ease. The company was established in Italy by three brothers: Tania, Giovanni and Lello Caldarelli. It was...

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List | Italian Fashion


LIST is a trendy Italian clothing brand that specializes in making women feel sexy. LIST is a great presence in the world of fashion for affordable, high quality clothes with true craftsmanship. LIST is currently present in 3 continents in such fashionable cities as Montreal, Dubai, Beirut, and now Prague – and presents a clear image – stylish Italian fashion for all. The clothing features feminine, flattering cuts...

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Hypnose | Prague Luxury Fashion


The trendy Hypnose boutique in Prague's Slovanský Dům offers premium brands by world-renowned fashion designers to all lovers of high end fashion. Its range of products includes collections by such luxury brands as Versace, Just Cavalli, Alexander McQueen, Faith Connexion, Philosphy di Alberta Ferretti, Cristina EFFE, and M Missoni. You can come try on the newest collections by fashion icons in the pleasant environment of the boutique,...

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Jiřina Tauchmanová | Dinner Dress

Jiřina Tauchmanová Couture & Tailor

As Jiřina Tauchmanová says, it all started when she sewed through her finger as a child. As a small kid she was already interested in the world of fashion and this passion has stayed with her ever since. Nowadays, her name is a famous brand in the fashion world. Her fashion salons in Nová Paka and Prague offer custom-made clothes for women and men, services for companies, organize fashion shows and provide consultancy in styling and...

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Tina Hollas Couture

Tina Hollas Couture

Pay a visit to the Tina Hollas Couture atelier and let yourself be charmed by a wide range of mens- and womenswear, together with collections of accessories, bracelets, hand-tailored leather handbags and clutches, and more. The extraordinary concept of the atelier, situated in the heart of Prague in the pleasant quarter of Old Town, combines a retail space and workroom, where you can watch the products as they are being made. This...

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Chatty | Czech Original Fashion


Launched in 2005, Chatty is a fashion company started by Czech fashion designers Anna Tušková and Radka Sirková. This fashion-forward compnany has had the opportunity to work with Vodafone, Marlboro, Toyota, Kentoya, L’Oreal, Altoids, and Elite – just to name a few well-known companies that utilize Chatty’s fashionable look. The label Chatty specializes in ready-to-wear street fashion that uses quality denim material...

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La Femme Mimi | Prague Fashion

La Femme Mimi

La Femme Mimi is a delightful little fashion shop in the center of Prague that sells a dazzling array of colorful silk and cotton skirts, shirts, handbags, scarves, kimonos and dresses detailed with intricate hand-sewn embroidery. The clothing is inspired by Mother Nature and the owner’s own upbringing in Vietnam. The La Femme Mimi collections present bold colorful products showing an evolution of traditional Asian shapes and...

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Report's | Fashion for Men in Prague


Report's store in Prague's city center offers fashion for men by luxury Italian brands. It was opened as one of the first shops offering fashion for men in Prague. Men who take good care of their appearance and expect more from clothing will enjoy Report's offer. Report's customers are successful men who know what they want, not only in their personal and professional life but also in fashion. At the store you will find luxury fashion,...

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The Item | Boutique in Prague

The Item

If you want to enhance your shopping experience in Prague, visit The Item in Old Town, specializing in fun and funky clothing, retro costume jewelry, funky belts, and colorful bags made from any kind of material imaginable. This colorful and enthusiastically well-stocked store is one of the best places in the city of Prague to find designer fashion gems of all sorts. The Item features an eclectic mix of hand-made and brand-original...

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Nymph | Prague Fashion | New Town Shop


The Nymph store, conveniently located in the center of Prague on bustling Vodičkova Street, boasts unique fashion from European brands. At Nymph you can be sure to find vintage-style fashion for women which is unusual and original. The owner of the store selects each piece of clothing personally in England and other European countries and imports them to her store in the Czech Republic....

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Leeda | Czech Fashion


In the maze of cobblestone streets that make up the Old Town district of Prague, you will find the Leeda fashion boutique. The Leeda label, by designers Lucie Trnková and Lucie Kutálková, offers distinct, limited and original fashion collections; perfect for those searching for unique clothing in the city of Prague. Leeda also collaborates with artistic people who impact the music, design, film, architecture and photography fields,...

complete review Ivana Follová | Prague Ivana Follová

IF…by Ivana Follová is located in the city center of Prague and presents a unique collection of ready-to-wear fashion and accessories for the most demanding, fashionable women. Ivana Follová believes that "each and every woman deserves to be pampered with luxury clothing which is perfectly cut, adorned by unforgettable colors or soft materials which caress gently..." If this is what you are searching for in a Prague...

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Le Premier | Prague

Le Premier

Do you need a fashionable tailor-made suit or shirt? Let Le Premier introduce you to their fashion consultants – a fashion consultant knows the latest trends and gives you advice on style, colors and knows the cuts that will fit you perfectly. For your convenience you do not even have to visit the Le Premier studio - measuring during tailoring can take place in your office or home. A fashion consultant will bring with him/her...

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Lazy Eye | Gorgeous Sailboat Dress

Lazy Eye

Lazy Eye – the place to be in Prague for retro inspired dresses and accessories! If you love vintage American pin up style dresses from the 30s – 60s, pay a visit to the Lazy Eye fashion boutique, located in Prague 2 close to Náměstí Míru. Inside this colorful clothing boutique you will find not only a retro interior, but also a gorgeous array of dresses made from high quality Czech and American material (we simply adore...

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Boheme | Czech Fashion Design


Founded in 1991 by Hana and Jan Stocklassa, Boheme produces lovely clothing collections for fashionable women who require high quality and individuality. Chief Designer and CEO of Boheme, Hana Stocklassa obtained a Master’s Degree at VŠUP (Academy of Arts, Architecture and Design in Prague) and then studied for one year in Goteborg, Sweden at the University of Design and Craft. It was in Sweden that the Boheme brand started...

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Sistersconspiracy | Prague


Alice Klouzková and Jana Jetelová established the Sistersconspiracy label in 2005 when both designers were fresh out of the Academy of Arts, Architecture and Design school in Prague. Both ladies are especially interested in Menswear, which is evident in their fashion collections that present an alternative to boring mass-produced menswear found in the city of Prague. If you are a unique individual and you are searching for different,...

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Hana Zárubová | Air Force Collection

Hana Zárubová

Hana Zárubová is a successful Czech fashion designer, whose collections have been nominated several times for the Czech Grand Design Award – Fashion Designer of the Year (in 2007 for her Chmó 3D collection, in 2008 for her no. collection and in 2011 for her Air Force collection). She designs and creates her own collections under the ‘by hanazarubova’ brand. In 2012 she won the Czech Grand Design's Fashion Designer...

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Kristýna K | Wedding Dresses

Kristýna K.

If you long for an unconventional wedding dress that will be unique and will correspond exactly to your personality, then you will be certainly attracted by the designs of the young Prague designer Kristýna Kubištová. In her work she focuses on design and realization of wedding dresses and stylish men's shirts, but she will design and sew also other clothing according to your wishes. Kristýna Kubištová has been sewing for several...

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Denim Heads | Old Town Shopping

Denim Heads

If you long for truly high-quality denim, head to Denim Heads, a company specializing in jeans and men's clothing. Located in Prague's Old Town, Denim Heads offers a great variety of first-class premium denim. At this exciting fashion boutique you will find men's jeans of the best brands renowned for their unique quality of processing. We recommend all of the brands sold at Denim Heads, but we remain quite partial to the Japanese...

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Indiva | Fashion Boutique in Prague


Located in the center of picturesque Prague, shoppers will find a treasure trove at the Indiva boutique. This charming design boutique is a welcome find in Prague as it stocks affordable and original design goods including clothing, jewelry, accessories and more, mainly of their own production. Women who like to present themselves in high quality, unique fashion with a touch of the exotic, will find many pieces here to add to...

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Kristýna Javůrková | Jakoby

Kristýna Jakoby Javůrková

The young Czech designer Kristýna Javůrková specializes in designing women's fashion with emphasis on simplicity, purity and quality of processing. Her designs bearing the Jakoby brand are not designated for specific age groups, occasions, gender or nationality. Kristýna Javůrková's clothes do not aim to set fashion trends or persuade the people who wear them about anything. Her clothes are available for those who like them, regardless...

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no. | Hana Zárubová & Štěpán Malovec


The no. brand represents limited collections of clothing and accessories by talented fashion designer Hana Zárubová and successful graphic designer Štěpán Malovec. The collection first appeared at the Designblok 2008 exhibition where it was nominated for the Czech Grand Design Award. Since that time the collection has expanded by more products, each of which...

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Zuzana Sedmidubská | 7dub | Prague

MgA. Zuzana Běhalová Sedmidubská - 7dub

MgA. Zuzana Běhalová Sedmidubská has been creating her original fashion collections under the 7dub brand since 2007. The graduate of the Academy of Arts, Architecture and Design in Prague draws inspiration most often from the surrounding environment and also puts great emphasis on the quality of processing. Her clothes are often asymmetrical and feature unusual fashion patterns. Clothes in each collection are...

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Sali Fashion Studio | Wedding Dress

Sali Fashion Studio

Having invited a number of distinguished guests, Tereza Sabáčková opened her new studio, boutique, and dress rental in Prague at the YMCA Palace Na Poříčí. The Sali Fashion Studio was founded with the idea of catering to women who require an original, high quality and individual approach, which means that the business strategy of this studio is built specifically on tailor-made clothing. The quality of the fashion collections is ensured...

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Anna Barošová | Black Dress

Anna Barošová

The young and talented fashion designer Anna Barošová designs limited collections of clothing for women and men that is not intended for catwalks, despite its light extravagance. On the contrary, the number of her clients is promisingly growing and involves managers and celebrities who draw admiring sighs when wearing her designs. Anna Barošová's collections are characteristic of original and slightly...

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Katarze | Czech Designers


The Czech Katarze brand presents a unique and very original clothing line designed especially for home wear. Its authors, fashion designers Lucie Masnerová and Lucie Mokrá, specialize in home loungewear, a field that is mostly neglected by fashion designers. Besides clothing, shoes and accessories for home wear they also design original underwear. Katarze's collection consists of housecoats, blouses, undershirts, panties, as well...

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Desigual | Shopping in Prague


If you are looking to add some color and zest to your wardrobe, we have one word for you, Desigual. Desigual is a Spanish clothing brand that is famous for its colorful clothing that features wild, vibrant patchwork patterns and embroidery and cutting edge designs. Based in Barcelona, Catalonia Desigual was founded in 1984 and has gained an international reputation as a positive, original and innovative company that bases its philosophy...

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Jaroslava | Fashion Runway


Located in New Town in the whimsical Lucerna Passage is the unique Jaroslava fashion showroom and shop. At Jaroslava fashion boutique you can find interesting and well-constructed one-of-a-kind clothing pieces that will surely add a stylish spirit and fashion credit to any wardrobe. Jaroslava fashion is the brainchild of Jaroslava Procházková, a Czech fashion designer whose main aim in creating fashion for women is to support self-confidence...

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White Fashion | Design Brands

White Fashion

If you like wearing quality and luxury fashion then you will certainly love the White Fashion online shop focusing on design fashion by luxury French and Italian brands for reasonable prices. You can buy the best clothes, shoes and accessories by famous fashion designers at White Fashion and it does not matter if you do not have the body of a top model. The White Fashion e-shop focuses on common sizes worn by the majority of people....

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Jozef Sloboda | Interior

Jozef Sloboda

Jozef Sloboda is a well known fashion designer creating fine garments for men. He started his career as a designer for men and women after studying economics at school but quickly found that his best opportunities lay with fashion design for men. Enjoying great success from the beginning, Jozef Sloboda continues to be the fashion forward guru to go to when searching for a new fashionable wardrobe. His unique quality designs are made...

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ZOOT | Dress with Ducks


The ZOOT internet shop offers limited collections of the latest in internationally-trendy women's and men's clothing, as well as stylish interior decor items. It has around 10,000 pieces of clothing in stock for its customers. You can shop for dresses, jeans, sunglasses, handbags, socks and tights, underwear, jackets and coats, shirts, swimwear and sweatshirts at ZOOT and create your own complete wardrobe to celebrate your own original...

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MAYDA | Czech Clothing


MAYDA women's clothing designed by Magda Vachunová successfully comprises elegant lines, glove-fitting cuts and original color patterns. This young Czech designer works only with delicate materials, such as silk, cotton, viscose and wool. You will find mainly casual, comfortable designs in the pleasant background of the MAYDA showroom, which lies in the vicinity of Prague's shopping boulevard, Na Příkopě. The clothing include dresses,...

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Zuzana Veselá | White Outfits

Zuzana Veselá

Zuzana Veselá is a unique fashion designer who makes beautifully romantic clothes perfect for everyday wear as well as special occasions, including bridal wear. Her avant-garde limited collections have been gracing Prague shops since 2004 and have become popular due to the clothing’s femininity and style. Zuzana Veselá is an Alumni of VSVU, Bratislava and also studied at the University of Art and Design in Helsinki. Since 2008...

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Japa Shop | Prague

Japa Shop

Located in Prague 6 - Bubeneč, a popular residential area known for its wide tree lined streets dotted with small specialty restaurants and shops is the hugely popular and unique Japa Shop. The Japa Shop specializes in imported Japanese groceries and fun fashions and is in fact, not only the largest importer of Japanese goods in the Czech Republic but also in the whole of Central and Eastern Europe. The shop is open 7 days a week...

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Jane Bond Fascinators

Jane Bond

Are you searching for a whimsical headpiece to make your wardrobe a bit more daring and original? Are you planning a wedding and need the fascinator of your magical dreams? If you answered yes to either question you need the Czech fascinator designer, Jane Bond! Jane Bond creates colorful and unique fascinators appropriate for any fashionable occasion. Each creation is handmade, making each headband different and completely unique....

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Pour Pour | Shopping in Prague

Pour Pour

On one of the main roads that cuts through Vinohrady and situated on the square of Jiřího z Poděbrad with the striking Church of the Most Sacred Heart of Our Lord, is the hip fashion and accessory store called Pour Pour. The small but well stocked shop features unique clothing and funky accessories ranging from sleek...

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Sportalm Kitzbühel | Prague

Sportalm Kitzbühel

Sportalm Kitzbühel, an Austrian producer of first class sportswear, accessories and leisure clothes runs two fashion stores in Prague, one in Ungelt and one in the Arkady Pankrac Fashion Gallery. Sportalm offers clothes for skiers, golfers and tennis players, however it is important to know that at Sportalm you don't have to be sporty in order to fall in love with their clothes! The clothes combine elegance with a high level of usefulness...

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Lugore Fashion | Trendy Accessories


Dress to impress – without breaking the bank! Lugore Fashion, an online fashion boutique, offers an exclusive designer handbag and accessories rental service, allowing you the freedom to try out a variety of impressive styles and looks so you can experiment with all kinds of fashionable ideas without the expensive commitment of purchasing! Delivery is available throughout Prague and the Czech and Slovak Republics. So –...

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Julius Fashion Shop | Shopping in Prague

Julius Fashion Shop

In the winding cobblestone lined labyrinth that connects Old and New Town, you will find the Julius Fashion Shop. If you are searching for unique gifts for your friends or loved ones from Prague, Julius Fashion Shop is the place for you. The store carries products made by hip local Czech designers, products that include quirky and bright jewelry, must-have accessories for you and your home, whimsical bags, handmade notebooks, ceramics...

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Tribu | Prague Shopping


Located in the center of the hidden and pretty Franciscan Garden is a charming and whimsical square-shaped Baroque garden house. This little cottage-like structure is home to Tribu, a fun, colorful store full of funky handmade Czech and international design products including clothes, shoes, jewelry, handbags and more. Tribu is an exclusive importer of the...

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Prague Tourist Traps will assist you in planning your authentic visit to this lively city and steer you away from numerous 'tourist traps' that sadly exist in this eccentric capital.

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