Street fashion for women and men by Segrasegra has been on the Czech market since 2007, when the brand was founded by sisters Eliška and Dáša Mertová. Together they create limited collections of street wear that are sewn exclusively in the Czech Republic and also design custom-made clothing. Their latest collection called Don't Walk: Ride! was inspired by the city cycling trend that both sisters support and is designated especially for those who love cycling in the city. The pieces are designed to allow for sufficient movement while cycling and are characterized by various protective elements, such as reflective stripes and prints that are practical especially in conditions where there is reduced visibility. Unique details on individual products are made from used inner tubes, drawing on the theme of city cycling and environmental awareness. Segrasegra also offers jackets, trousers, jeans, T-shirts, sweatshirts and other clothing available in the showroom on Vítkova Street in Prague's Karlín. A part of their collection can also be found in the Prague shops Parazit and Pour Pour.
Address: Vítkova 244/8, Prague 8, +420 724 232 896, www.segrasegra.cz
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