The Simple Concept Store located on the fashionable shopping avenue of Pařížská, is a sought after breath of fresh fashion air in the city of Prague. A concept store is one that is identified by a special mix of top brands and products, a concept store is modern and always changing, in order to keep up with the next best trends. The Simple Concept Store in Prague carries the best of the best in men and women’s fashion, accessories and home accessories from Paris. The top French labels lovingly on display here include the timeless Givenchy, Lanvin, Yves Saint Laurent, Balenciaga, Dior, Chloé, Alexander McQueen and John Galliano, plus the lesser-known Vanessa Bruno, whose father was the founder of the Emmanuelle Khahn and Cacharell labels. If you wish to purchase something decadent for you home you will be spoiled for choice with Diptyque-famous for their interior fragrances and candles, Costes-scented candles from the most elegant hotel in Paris, Christofle-the highest quality silver objects and perfume by SixScents Series One. Prague has been patiently waiting for a store of this caliber to open and thank the fashion gods it finally has! The Simple Concept Store also offers books, music and cosmetics. As an elegant bonus, the boutique has a bar that serves world-class Taittinger Champagne.
The new collection by designers Zdeněk Vacek and Daniel Pošta called Simple by Zorya was made exclusively for the Simple Concept Store. This winner collection of jewelry from DesignBlok 2011 has a form of rope necklaces on which sparkly crystals parasitize like viruses. In this way the Simple Concept Store follows the cooperation from 2009 that brought it the Czech Grand Design Award 2009 in the category Store of the Year, when the jury awarded the Bye Bye Birdie jewelry collection by Zdeněk Vacek and Daniel Pošta created exclusively for the Simple store. Besides the unique Zorya collection the Simple Concept Store also acquired a unique Zorya shop window. The creative duo Zdeněk Vacek and Daniel Pošta who have a significant position on the Czech design scene describe their muse as being from the Zorya, the Slavic guardian goddess whose divine personality inspires the jewelry of Zdeněk Vacek and Daniel Pošta.
Address: Pařížská 20, Praha 1, +420 221 771 667, www.simpleconcept.cz
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