Agent Provocateur

Located on the prestigious Pařížská Street is the popular lingerie boutique, Agent Provocateur. Founded in Britain in 1994 by Joseph Corré (Vivienne Westwood’s son) and Serena Rees, Agent Provocateur is one of the world leaders in lingerie retail with over 30 stores in select countries throughout the world. The brand was started as Rees wanted to promote high-end fashion-forward lingerie to a broad audience. Corré and Rees traveled the world and purchased the best lingerie they could find, however in the end they were unsatisfied and decided to design their own. The couple successfully turned the fashion world of lingerie around and quickly became popular with celebrities (even with the fictional Bridget Jones!), making Agent Provocateur the place to shop for luxurious undergarments. Agent Provocateur uses celebrity models for their sensual add campaigns, contributing to their commercial success. The company is now run by Garry Hogarth who took over after the founding couple divorced in 2007. If you are searching for top-end lingerie in Prague, Agent Provocateur is the place to shop. At the prestigious lingerie boutique you will find lingerie, swimwear, nightwear, hoisery, beauty products including fragrances, soaps, candles and body creams and much more.

Pařížská 12/120, Praha 1, +420 222 310 231, www.agentprovocateur.com